Choosing the Banner Stand that is Right for You
Retractable banner stands are an effective promotional tool that can be used at trade shows, marketing events, and anywhere that you would like to draw attention to yourself or your product. Most stands with pull up banners are light, portable, and easy to use. Retractable banners can be set up and rolled back in less than one minute, providing an effortless professional-looking advertisement that will help to draw consumers to you. With their eye-catching graphic banners and durable aluminum frames, these stands can be an invaluable resource for promoting your business, product, or idea.
Not All Stands are Created Equal
When shopping around for a retractable banner stand, it is important to know how you will use the stand for your business so that you can be sure to select the right one. There are many options available and, depending on your needs, prices can vary widely. With today’s technology you can find a multitude of information online. Simply type “retractable banner stands” into your browser bar, and you will find numerous vendors, all offering different types and styles of these pull up banner stands. Through the internet, you will have a plethora of information at your fingertips. Carefully research the various styles of stands available so that you can make the most informed decision possible. You will find that most vendors offer a variety of banner sizes, materials, and options. Once you have researched what is available, you will be able to make a knowledgeable choice when selecting your pull up banners. During this selection process you should also be considerate of the following:
1. Quality vs. Price
Always know ahead of time specifically what you will be using your retractable banner stand for. It is also wise to know in what type of environment you will display your stand. Because quality and price of these stands can range drastically, you will need to determine if you will be using the banner stand: A) indoors or outdoors, and B) long term or short term. If you are planning to use your retractable banner for only a single event, then an inexpensive model should be sufficient to meet your needs. Be aware, however, that oftentimes the old saying “you get what you pay for” sometime rings true. Retractable banners that cost less cannot always be expected to last as long as ones that are more expensive. Likewise, just because a product is expensive, does not automatically mean it is a product of greater quality. Be mindful of what your needs are.
If you anticipate that you will be marketing with your banner for a long period, then you will want to invest in a model that is well-constructed and more durable than one that is cheaply made. While inexpensive retractable banners can be purchased from somewhere in the price range of $100.00 to $150.00, you can expect to pay double—and sometimes triple—for one of higher quality. Another point to consider when shopping for pull up banners is whether or not the banner will be used outside. If you are planning to use the banner out of doors, you will probably want to purchase a higher-quality model that is more durable and that can better withstand the elements.
2. The Printed Graphics
Retractable banner stands each hold a full color, custom graphic banner. The banner itself is generally made of fabric or vinyl. After determining how and where you will use your banner stand, you will need to decide which type of actual banner is right for you. High quality, photo grade graphics can be printed on either type of banner material. As when choosing the quality of the frame construction, you will want to consider whether or not the banner will be used outside. Over time, banners that sit in the sun and other elements are more prone to fading and cracking, and you would likely want to choose a long-lasting material in these cases. Another point to contemplate is if the banner will be displayed beneath spotlights. If a thin vinyl banner is used, a strong spotlight may cause the banner to become see through. This can be especially detrimental if the banner is double-sided. Using a thicker vinyl would sufficiently eliminate this problem. Generally, graphics printed on fabric pull up banners are more vivid and have a smoother appearance. The roll back feature in a retractable banner stand helps to extend the life of the banner no matter the type of material that is used, and either option is sure to be the attention-grabbing advertisement that you are hoping for.
3. Changing Banners
While most retractable banner stands come with a pre-installed custom graphics banner, you do have the option of purchasing a stand with an interchangeable banner cartridge system. These types of stands normally have the standard roll-in feature that allows the banner to be stored within the based when not in use, but the changeability feature will allow you to modify the banner graphics easily. There are several types of interchangeable systems available, and most of these allow the banner to be swapped out in mere moments. Using a retractable banner stand that allows for changing of the banner can help you realize more flexibility in the types of advertisements you can display, and are often a cost effective way to offer a variety of promotions. These quick change banners are ideal for anyone that needs a versatile display. If you think you may have need of multiple types of advertisements for future use, consider purchasing a stand that allows for an interchangeable banner.
4. Turnaround Time
When ordering your retractable banner stand, you will want to allow plenty of time for processing, printing, and shipping. Be mindful of the time frame in which you will need your banner stand, and be aware that most printing companies need a minimum of two weeks to prepare the banner. If possible, you will want to allow an additional two weeks for handling and delivery. Understanding that sometimes it is not feasible to know one whole month in advance that you will need a pull up banner, some companies will offer last minute printing and accelerated shipping to shorten the turnaround time. However, you will probably want to avoid using rush order accommodations if possible as these expedited services are often very expensive.
5. Shipping Options
Be sure that you know ahead of time what the shipping policy of any vendor you choose is. You will need to know how they will send your new banner stand as well as what their shipping time is. If you prefer—rather than having the stand shipped to your home or place of business—you can have it sent directly from the manufacturer to the venue where you will use it, even if the location is overseas. Oftentimes, if you are attending an event out of country, this option is a cost-effective alternative to carrying the stand with you while traveling. Be sure to check with your vendor and see what shipping services they offer.
6. Bulk Discounts
Many vendors of retractable banners offer bulk order discounts. Using a bulk service can save you a lot of money if you plan to buy a large quantity of the retractable banner stands, sometimes cutting as much as forty percent off of each unit. Even if multiple item discounts are not listed on your vendor’s price list or website, you may want to contact them to see what they can offer in exchange for a large order. Many times, vendors are willing to make cut rate deals so that both parties are made happy.
As you can see, there are many options to choose from when ordering a retractable banner stand. Knowing what is available when selecting size of the banner, durability of the frame, and type of banner material can help you to make the best choice possible. Once you have determined exactly what you want, it is essential to ensure that you can have the stand delivered when and where you want it and, of course, at the best possible price. A retractable banner stand can be a very useful way to promote your business, product, or idea, and can be used in a variety of ways. Understanding all of the options available to you will help to ensure that you are happy with your product.